tag:blogger.com,1999:blog-5321921310435138202.post2239560063760016926..comments2023-05-13T07:41:36.048-07:00Comments on I/DO/PROMOZ: WBZ Viewer SpotsIDOPROMOZhttp://www.blogger.com/profile/06527964448452001842noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-5321921310435138202.post-59138389966986940832009-05-11T22:56:00.000-07:002009-05-11T22:56:00.000-07:00maybe they are actorsmaybe they are actorsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5321921310435138202.post-43444791391809653342009-04-02T06:04:00.000-07:002009-04-02T06:04:00.000-07:00Nice spots. I wonder how many viewers WBZ went th...Nice spots. I wonder how many viewers WBZ went through to find these two that actually deliver on camera. On the second one, I was waiting for the viewer to call out the anchor on his salary. "I'm a valuble contributor to WBZ news, too, but I don't make six figures." LOLscooterbucsnoreply@blogger.comtag:blogger.com,1999:blog-5321921310435138202.post-64915756093046560672009-04-01T14:52:00.000-07:002009-04-01T14:52:00.000-07:00I do agree that going the way of viewer interactio...I do agree that going the way of viewer interaction is the way to go. Great strides in keeping yoru newscast from turning into a commodity.Husshttps://www.blogger.com/profile/08547911329058158003noreply@blogger.comtag:blogger.com,1999:blog-5321921310435138202.post-13412924758703413392009-04-01T08:04:00.000-07:002009-04-01T08:04:00.000-07:00How'd they get real viewers to act like real peopl...How'd they get real viewers to act like real people? :-)<BR/><BR/>The second one is better.Jasonnoreply@blogger.comtag:blogger.com,1999:blog-5321921310435138202.post-78618284422725409692009-04-01T07:14:00.000-07:002009-04-01T07:14:00.000-07:00What a refreshing change from the formulaic news p...What a refreshing change from the formulaic news promotion so prevalant today and in years past. Original, simple but classy, cute, leaves me with a positive feeling about the product, message is clear and consistent with what the news product is all about. <BR/>Paul Greeley<BR/>pgreeley98@aol.comAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-5321921310435138202.post-52451577990292535362009-04-01T05:50:00.000-07:002009-04-01T05:50:00.000-07:00This whole campaing inspires me yet frustrates the...This whole campaing inspires me yet frustrates the hell out me at the same time. <BR/><BR/>Based on the WBZ model, we launched a similar campaign last year, and the ND was on board and excited about the project. Loved it and it's potential. Granted, our spots weren't as good as WBZ's, but we were getting a decent response.<BR/><BR/>Every day, I'd take print-out to the ND showing her the respoinse and highlighting potential story ideas. 2 months later, not a single story done. 3 months later, we launch a new campaing and the ND asks for some something more interactive with viewers. To which we respond, you mean like the last campaign?<BR/><BR/>Her eyes glaze over and we then had to re-explain what we did and remind her that she had been given daily printouts of viewer feedback. To which she had no response and just walked out of the room.Anonymousnoreply@blogger.com