Friday, March 24, 2017

WBZ This Morning

Check out this new spot from Boston, that highlights the local roots of their team.

Monday, March 20, 2017

Welcome Back Ernie

KWGN in Denver is welcoming back former anchor Ernie Bjorkman. Here's the spot:

Ernie Welcome Back from KDVR/KWGN Promotions on Vimeo.

Friday, March 17, 2017

WFTV Coverage Area IDs

The Orlando market is huge... spread over a rather large section of Central Florida. These simple IDs are effective in showing WFTV is covering the entire viewing area:

Eyewitness News 2017 Locator IDs from WFTV/WRDQ Creative on Vimeo.

Thursday, March 16, 2017

March Madness Promos

From my old station in Sacramento -- two clever basketball-themed spots for their two stations:

Sunday, March 12, 2017

WXIA Storm Trackers

A nicely edited spot out of Atlanta - that doesn't feel like a typical "scary weather promo"


Saturday, March 11, 2017

Holy _ _ _ _ Fox 5!

Two new spots from FOX 5 in DC that are definitely NOT your topical weather spot.

I'd love to hear your comments on these!

Friday, March 10, 2017

From WLWT:

Cincinnati was hit with some servere weather last week ( a few tornadoes touched down as well). We went out with our reporters and got some broll of some of the areas hit the hardest. With all the damage we saw, we saw a community coming together and helping each other. We took a sound bite from an interview one of our reporters got and put together a little spot to tie in with our brand. 

Coming Together - WLWT Weather from christina rule on Vimeo.