Wednesday, May 24, 2017

Sweeps Promos

Feel free to send me your favorite sweeps promos - and I'll put them up on the blog!

From WXIA in Atlanta, here are two spots. The second features a jail cell that they made themselves for the highly stylized shoot.

For Fake's Sake from PileofPixels on Vimeo.

Shadow Of Doubt from PileofPixels on Vimeo.

Thursday, May 18, 2017

New Anchor Introduction

A fun spot from KSDK in St. Louis that introduces a terrific new anchor to their morning show.

If only every anchor came across this genuine in promos!

Thursday, May 4, 2017

KMGH Happy Star Wars Day

I couldn't find a direct link -- so go here to see the best "May the 4th" video you'll see today!

Monday, April 24, 2017

Sweeps Are Here!

It is that time of year... May sweeps is upon us!

Here is a nicely produced spot from WRAL that uses some clever graphics to get your attention:

Tuesday, April 11, 2017

WSB Technology

This spot from Atlanta does a nice job of letting viewers know WSB has all of the latest technology to bring you closer to a story.

Monday, April 10, 2017


WLWT, the Hearst Television NBC affiliate in Cincinnati is now interviewing Promotions Writer/Producer candidates. If you are a media professional with exceptional writing, producing and social skills, we want to talk to you!

This is a night-side position in the Creative Services Department responsible for bringing the WLWT News brand to life through compelling topical writing, editing and strategic conceptualization. You must be able to identify the most promotable stories within a newscast and write effective topical messages to connect with viewers on multiple platforms. This team member recognizes the importance of social media and can effectively communicate to and engage audiences. The Writer/Producer will also participate in social media marketing and sweeps promotions. The ideal candidate is highly innovative, a self-starter and can change creative direction easily. Come work for Hearst Television, one of America’s most respected multimedia companies.

Job Responsibilities:
•Write, shoot, produce and edit attention grabbing topical promotions.
•Use the station’s social media and digital platforms to drive awareness, viewing and audience engagement.
•Produce promotion for targeted sweeps stories and digital platforms.
•Edit using Adobe Creative Suite, including Premiere.
•Deal with the challenges of time-sensitive deadlines without compromising.
•Communicate effectively with reporters, photographers, and managers.
•Take a proactive approach to problem solving, and freely contribute to the creative process.
•Be a strong communicator with effective time management skills and attention for detail.
•Make strategic, clear, and timely decisions when a manager is not available.
•Work flexible hours and occasional weekends. Required Skills
•Excellent writing, shooting, and non-linear editing ability.
•Experience with ENPS and proficiency with Adobe Creative Suite.
•Advanced knowledge of social media platforms, i.e. Facebook, Twitter, Instagram.
•Drive company vehicles if necessary (Valid Driver’s License and Motor Vehicle Record Check required) Education:
•College degree preferred or equivalent work experience.

Required Experience
•Media professionals only.
•Minimum two years’ experience at a broadcast TV station or cable network in a similar role.
•Proven writing, shooting and editing skills in the development of original marketing with a focus on news topical promotion.