Wednesday, July 1, 2015

NBC5 Investigates

This first spot won Promax Gold last week in Vegas. The others are part of the campaign:

NBC 5 Investigates "Because" + Reporter Interviews from Tony Lytle on Vimeo.

Sunday, June 28, 2015

CBS News Promotion

I really like this latest campaign for CBS News. Clean still images combined with simple text -- check out these spots:

CBS News Original Reporting promo from CBS News Broadcast Marketing on Vimeo.

CBS News - Fundamentals - 2 x :30 from Viewpoint Creative on Vimeo.

Saturday, June 27, 2015

Get to Know Keba

A simple, yet effective way to gain name recognition for a new anchor in the market. This spot comes from the Fox station in San Francisco:

Wednesday, June 17, 2015

KHOU: Weather "Conversation Starter"

KHOU Weather "Conversation Starter" from Zenfilm on Vimeo.

WBZ: 15 Years of Lisa Hughes

Great spots from Boston celebrating their main anchor's connection to the community for the past 15 years.

This one has some great testimonials, including the mayor:

And this one featuring past clips of Lisa: