Tuesday, May 12, 2015

6th Member of New Kids on the Block

Fox17 in Michigan is running a big New Kids on the Block promotion. As part of it, they have created some some fun videos featuring their well-liked floor director and showcase his time with the New Kids. 

Very clever and well done.  They definitely had fun with this!


Part 1:





Part 2:


Thursday, May 7, 2015

Mother's Day

WFAA in Dallas has been on a roll lately - uploading all kinds of great spots that connect with their audience.

Here is their spot for Mother's Day:




And they also made a spot from viewer submissions:




Monday, May 4, 2015

May the 4th Be With You

Today is May 4 -- a holiday of sorts for Star Wars fans.

Here is Sacramento - we updated our morning show open to reflect the occassion:




And WFAA in Dallas created a ton of videos, I assume for social media.

Check them out here:

https://www.youtube.com/playlist?list=PLkCeJSrX8m28e_9ZMwuf6wQA4dHIW0PZA

Tuesday, April 28, 2015

WFAA Mornings

WFAA has done a ton of spots for their morning "IAMUP" campaign.  Here are two more:


WFAA Daybreak 2 30 second spots from Steve Franko on Vimeo.

Monday, April 27, 2015

WTVO Weathercaster Leaving Mornings

WTVO in Illinois ran an interesting campaign to create buzz surrounding their chief meteorologist's move to the evenings.

Here's what they told me:  "Our chief meteorologist was working in the mornings, and will be moving to the evening shift starting this week.  The first video ran the week before her last morning show, and was designed to create buzz and get people talking about her by being vague.  The second video ran Friday-Sunday, and the third spot started running Sunday evening to coincide with her first night shift."