News 4: Defined

This is from KMOV in St. Louis. The spot is targeted towards an NFL audience.

This lights are too much for my taste.

Today's TMJ

Austin's KEYE: What Matters

KEYE anchors take to the streets to talk about what matters with their viewers.

WFAA: Ron Corning taking over mornings...

A little background on this spot. The guy with the cigar in this spot(yep - there's an anchor smoking a stogie in this promo) is Dale Hansen. Dale has been WFAA's main sports anchor for years and promoted as a real firecracker personality. He's known for that in Dallas -- where a cocky, cigar smoking anchor is actually accepted.

This spot is for their new morning anchor, Ron Corning.



Does it work? Part of me loves the different approach... part of me isn't sure... part of me wants to smoke a cigar now.