WRAL: Innovating the 7-Day Forecast

Its pretty rare that you see anything different in local news.  Everything seems the same -- newscast to newscast.

WRAL in Raleigh-Durham is doing something that seems different and more informative.  This promo is a simple demonstration of how they're getting much more detail into their 7-Day.

It may be the same information that was formally found in other parts of the forecast -- but viewers just may give them more credit now for being super informative.

Thoughts?

Online Promotion

Here are two spots from Louisville station WLKY:

KHOU Weather/Social Media

From Houston, several spots featuring their weather team:

KING5 "True Stories"

A really interesting spot out of Seattle.