Saturday, October 27, 2012
I love the emotional branding of these spots. However, I'm left with the question. What is NPT?
I googled it and came to the conclusion that this was Nashville Public Television.
Not reinforcing what NPT stands for in the spot leaves non-viewers wondering what they just saw an ad for.
These are "works in progress" according to the Youtube page. I hope they rethink the brand reinforcement. I want to make an emotional connection with you based on these spots -- but if I don't know what to attach my connection to -- its all for nothing.
The circle... is not complete.
And trust me -- not a ton of people are intimately knowledgeable of their local PBS channel.
Posted by IDOPROMOZ at 9:20 AM
Wednesday, October 24, 2012
From our friends at WSMV:
2 spots related to our annual "Snowbird" giveaway contest. Snowbird is our winter weather/school closings mascot&brand. We give away a different collectible every November book, and the identity of the gift is always a big secret until the last minute. We revealed this morning.
Posted by IDOPROMOZ at 8:00 AM