A buddy of mine made this exact point today at work. Check out WBZ's take on the NYC Presidential Plane Flyover:
Tuesday, April 28, 2009
I'm not really sure why anyone would care that I ate Pop Tarts for breakfast this morning - but apparently ALL OF AMERICA cares. Well, maybe not about my poptarts - but Twitter has become a major deal very quickly.
Does your station Twitter? They should. We use it for two reasons -- sending headlines from our website and to send promotional messages.
One piece of advice - when following people - think quality, not quantity. There is a cap of 2000 people you can follow, so its best to follow people who are in your DMA. No sense sending out your well crafted promo lines to some guy in Australia.
Anyone else have any great Twitter advice? We're all probably in the same boat - trying to figure this out and make the time invested worth it.