This is from WTVF in Nashville. Nicely shot and the anchors seem genuine.
And on the opposite end of the spectrum -- I love these guys for this! They did one of these a few years ago with their watchdog reporter Carl Monday. This message works for these guys.
Friday, January 2, 2009
Wednesday, December 31, 2008
2008: What a Crappy Year(mostly)
Well, it has come to this. The last day of 2008. All I can say is -- good riddance.
This has been such a terrible year for television. I've had good friends lose their jobs due to layoffs. I've seen dozens of people shown the door. Luckily, a few were able to find new jobs -- but others still search daily and hope for a miracle.
My luck changed this year, for the good. I was very happy to get the Creative Services Director job at KTVX in Salt Lake City. A few weeks in and I really love it. The city is great and the people couldn't be nicer.
I was one of the lucky ones.
So for 2009, lets all hope for an unexpected uptick in the economy(2009 is projected to be worse that 08) - and lets hope all of the good people who were laid off find new work, new passions and a renewed spirit.
Remember, change is good. I wish you all the very best.
Thank you all for checking out the blog in 2008. I look forward to seeing you all in the new year.
Tuesday, December 30, 2008
Sunday, December 28, 2008
2008 Station of the Year
In the history of television, no award has been so meaningless... so "who cares" so... "so what?" than the IDOPROMOZ Station of the Year Award!!!
It's not something you'd put on a resume, heck - its not even something you can put on your shelf(the physical award itself, like so many these days, costs so much money that stations don't dare try and expense one for the front lobby)
This is the 2nd annual IDPSOTYA - so maybe, just maybe, it will one day mean something.
Anyways -- it does mean something to me. I mean this "award" with great sincerity. Last year, WCCO was the winner. This year - its a station that has seen incredible ratings growth and has inspired many of us in promoland.
That station is WBZ in Boston.
Led by the very talented Wendy McMahon, this year WBZ launched one of the best campaigns in recent memory -- the Curious campaign.
Their promotion is smart, classy and clever.
Check out their year-ender spot. Most stations would string together some footage and soundbites -- put it to some cool music and call it a day.
Oh! But not the 2nd annual winner of the IDPSOTYA(copyright 2008)!!!
http://wbztv.com/video/?id=70566@wbz.dayport.com
Once again - clever, simple and nothing like the typical promo. That's how they look at all of their advertising.
WBZ is creating a personality for their station. WBZ is funny, smart and treats the audience with respect.
If WBZ was a person - wouldn't you want to hang out with them? Apparently Boston does. Their ratings have seen some incredible growth.
Funny how that works, eh?
It's not something you'd put on a resume, heck - its not even something you can put on your shelf(the physical award itself, like so many these days, costs so much money that stations don't dare try and expense one for the front lobby)
This is the 2nd annual IDPSOTYA - so maybe, just maybe, it will one day mean something.
Anyways -- it does mean something to me. I mean this "award" with great sincerity. Last year, WCCO was the winner. This year - its a station that has seen incredible ratings growth and has inspired many of us in promoland.
That station is WBZ in Boston.
Led by the very talented Wendy McMahon, this year WBZ launched one of the best campaigns in recent memory -- the Curious campaign.
Their promotion is smart, classy and clever.
Check out their year-ender spot. Most stations would string together some footage and soundbites -- put it to some cool music and call it a day.
Oh! But not the 2nd annual winner of the IDPSOTYA(copyright 2008)!!!
http://wbztv.com/video/?id=70566@wbz.dayport.com
Once again - clever, simple and nothing like the typical promo. That's how they look at all of their advertising.
WBZ is creating a personality for their station. WBZ is funny, smart and treats the audience with respect.
If WBZ was a person - wouldn't you want to hang out with them? Apparently Boston does. Their ratings have seen some incredible growth.
Funny how that works, eh?
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