Yesterday we had a laugh with the WKRP turkey drop... today, we remember a little boy.
This isn't a promo... this is a news story about a young soul who truly knew the meaning of giving.
On this Thanksgiving day - remember, you can make a difference. Never give up.
Wednesday, November 26, 2008
Happy Thanksgiving!
And now... the best station giveaway gone wrong ever:
"As God as my witness, I thought turkeys could fly."
Arthur Carleson
GM, WKRP radio
Tuesday, November 25, 2008
Wednesday Sweeps Strategy
Nielsen allows you to throw out newscasts on Wednesday -- will your station?
With so many people beginning their Thanksgiving holidays -- it may be wise to have it not included in your averages - but its still a gamble. The station has to make the decision before the numbers come out, which means if your ratings could have helped you -- you're screwed.
For ABC stations -- they will have a Barbara Walters special featuring her brand new interview with the Obamas. That could draw a huge number and lead nicely into the late news.
What's everyone doing?
With so many people beginning their Thanksgiving holidays -- it may be wise to have it not included in your averages - but its still a gamble. The station has to make the decision before the numbers come out, which means if your ratings could have helped you -- you're screwed.
For ABC stations -- they will have a Barbara Walters special featuring her brand new interview with the Obamas. That could draw a huge number and lead nicely into the late news.
What's everyone doing?
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