Sonic Branding

Music can be critical to your brand. A familiar theme can stick with people unlike anything else.

Think Intel.

Think James Bond theme.

Here is a cool video from the folks at Stephen Arnold Music that explains it well:



Here are the new opens for WBBM in Chicago, which have a very distinct signature:




And for those with absolutely nothing else to do - here is a video on those famous 4 notes from Intel.

Sweeps are Moving

Well, for May that is. To avoid Memorial Day, Nielsen has announced that May 2009 sweeps will move up a week.

Now, for those of you keeping score - it was previously announced that February sweeps are moving BACK - to avoid the digital transition time.

So there will be just three short weeks between March and May sweeps.

Here is a complete list of revised dates:

MARCH 2009--- March 5 - April 1
MAY 2009--- April 23 - May 20
JULY 2009--- July 2 - July 29
NOVEMBER 2009--- Oct. 29 - Nov. 25

Great Sweeps Ideas

Got any?

As November approaches... we're all trying to figure out great stories for the book.

A good one we do every year at this time is the Black Friday ads... thanksgiving sales papers, found online a week ahead. Helps people find the best deals - before they head out shopping.

Is this an oldie that EVERYONE knows and does?

Any other great ideas to share?

Great Site for Inspiration

This was mentioned in the comments for the KTRK spot. There is a great site from the Creative Director at Hothaus Creative that you should check out:

http://www.forbiddensky.com/motion/motion.html

Filled with great visual examples, this site fetures the work of Nel Santiago. Nel has worked at KTVT and KXAS in Dallas, KSAT in San Antonio, WFOR in Miami, among others.

He does outstanding work. His site features great spots, some how-to articles and a few goodies. Check it out.