Friday, October 21, 2011

Typical Morning Show

Image spot for "The Daily Buzz" -- a nationally syndicated morning show that's anything but typical:

Tuesday, October 18, 2011

Use of B-Roll in Promos

There's an interesting conversation happening on TVSpy right now about the use of b-roll in promos. 

What's your rule?  Do you use generic b-roll in news topicals?  What about sweeps promos -- are they different? 

Here's the convo from the TVSpy Watercooler:

EDitor in NJ   I hate this new convention of using stock/stagged b-roll footage for insertion into NEWS promos.
Examples: You'll see it all the time=----When the dramatic voice-over promos...talk about ,say, a drug bust and you see a montage of piles of coke or pot (not the actual stuff confiscated)....or stuff like..."There have been more arrests tonight in blah, blah blah' and you see quick shots of handcuffs or a jail cell door slam shut-----this is cheap, dramatization---===not ===NEWS FOOTAGE.
This is dishonest and unethical.
Only actual news footage should be used in promos IMO....actors portraying criminals or prostitutes or stock footage of jail cell doors slamming shut--- we gotta outlaw it.
I hate this new convention of using stock/stagged b-roll footage for insertion into NEWS promos.
Examples: You'll see it all the time=----When the dramatic voice-over promos...talk about ,say, a drug bust and you see a montage of piles of coke or pot (not the actual stuff confiscated)....or stuff like..."There have been more arrests tonight in blah, blah blah' and you see quick shots of handcuffs or a jail cell door slam shut-----this is cheap, dramatization---===not ===NEWS FOOTAGE.
This is dishonest and unethical.
Only actual news footage should be used in promos IMO....actors portraying criminals or prostitutes or stock footage of jail cell doors slamming shut--- we gotta outlaw it.
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orthicon  not sure we can OUTLAW anything that way..
how do you propose to tell all the cost-cutting news directors and station managers that they can no longer use stock video?

what penalties do you envision for breaking that prohibition?

mostly, how do you plan to enforce it in the first place?

curious minds want to know...
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justaskin'
Ed is correct.
It is not news.

So, a different question: Are "promos" news or are they "commercials"?

Next subject: is it okay to use ANY stock video EVER?

Classic use of stock video: money being printed to talk about federal budget deficit. Is this OK? We're all going to say, yes it is.

Next question: shots of police cars at a crime scene from a YEAR AGO used to discuss this week's murder stats. Is this OK?