Saturday, August 24, 2013

Multiplatform Promo

Viewers are busy.  They're ability to connect with your brand anytime and anywhere is key.

Here's a spot from WSOC that helps make that connection for viewers:


Friday, August 23, 2013

Hello Ladies!

A newscast... clearly targeted to men.




Wednesday, August 21, 2013

Good Day Back to School

A spot from our team here in Sacramento... that every parent can relate to.




Tuesday, August 20, 2013

Job Alert!


Is working at WRAL the next big step for you?

WRAL is now hiring a Promotion Writer/Producer!

You’re the right person if you write irresistible, cliché free copy, are a hands-on genius in an edit bay and can graphically kick your spots to the next level.  Making magic with the camera and knowing how to move people from TV to web to social to mobile and back to TV moves your resume to the top of the pile.  At WRAL, you’ll topically promote our top rated News on TV, web and social. You conceptualize and produce high impact special report promotion, proof of performance image, news specials, documentaries from our standalone doc unit, station events and other marketing as assigned.  You’ll also contribute to station community efforts.  We’ll support you with an outstanding team of designers.  We have all the best tools in house: seven HD Final Cut Pro edit suites, Adobe Creative Cloud, Canon 5D production gear, slider, dolly, and jib.  We work in one of the most beautiful television stations in America. 

Meshing with our standout team is as important as your skills. We have extraordinary expectations of each other. We go for excellence in everything we do, but we also fail trying sometimes. We pick each other up, dust off and go at it again. We’re locally-owned by Capitol Broadcasting Company, a pioneering, stable, community advocate, do the right thing company that offers some of the best benefits in the business.

A minimum of three years’ experience in TV promotion, production and/or news; hands on writer, editor, and videographer.  Must be able to edit on non-linear system (preferably Final Cut Pro).  Experience with After Effects, Photoshop, or other graphic related program is preferred.  Exceptional initiative and personality to stay calm in the face of deadlines necessary as well as the ability to execute multiple projects at once.

A DVD or online demo reel is REQUIRED for consideration.   All candidates must apply online at www.cbc-raleigh.com.  DVDs should be sent to CBC Human Resources, PO Box 12800, Raleigh, NC  27605.  Please include position number 13086 and title with DVD. 

WRAL Life Lived Fully

A nice pace and feel from this WRAL spot: