In a world where news anchors spend years making connections with their audience -- only to disappear from the airwaves without a proper goodbye -- comes WFAA.
The Dallas station put together this goodbye promo for sports reporter George Riba, who is retiring after nearly 40 years at the station. Sports Director Dale Hansen, a class act in this business, devoted his entire sportscast to saying farewell.
Here's the spot that also ties in to their recent branding "Let's Share":
