Job Opening!

KY3, Inc. has a rare opening for an experienced Writer/Producer in its Promotions Department. We are looking for a team player to help us promote our top-rated NBC affiliate, fast growing ABC affiliate, and entertainment oriented CW affiliate. You will get to do it all – station branding, news topicals, sweeps promos, sports and entertainment promotion. We’ll throw in daily logs and the occasional community event to keep you on your toes. You’ll have all the tools, including a product that is second to none.

Together, our news products capture more than a 75 percent share of the market. You’ll shoot in HD on Sony XDCAM EX, edit in Final Cut Pro, and use Adobe Creative Suite for compositing. You’ll bring your creative ideas and cutting-edge production skills to a team whose goal is not only to produce great looking spots, but smart marketing that grows ratings. We are looking for a strong writer, a proficient editor and an experienced videographer. Someone who is detail oriented and thrives in a collaborative, fast-paced, deadline driven work environment. The ideal candidate will have two or more years of experience and be able to work a flexible schedule. Most importantly, you’ll possess a creative reel and a can-do attitude.

Position reports to Marketing Director.

Send cover letter, resume, and DVD or link to an online reel showcasing examples of your work to:

Beth Keeling, Human Resources Business Partner
KY3, Inc.
999 West Sunshine St.
Springfield, Mo. 65807

Or email to jobs@ky3.com by 2/16/2012 @ 5pm. EOE.

Rebranding

I've been asked to post to the blog a question to get everyone's opinion on.

When your station undertakes a massive new campaign or rebranding, how much time do you take to discuss, come up with, design, and execute said campaign / new brand?

What are the pitfalls? What should you always do? What are the mistakes you've made in the past?

Share your thoughts -- everyone will benefit from your thoughts!