This is the new campaign from ABC News.
They talk about making things clear - and I wonder if all the fast cutting works against that message. But its not terrible.
What I do feel bad about is that large group shot of the ABC News team - which includes Christiane Amanpour - who just left ABC. I hope they shot a version without her! :)
The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Wednesday, December 21, 2011
Tuesday, December 20, 2011
Quit While You're Ahead?
Some of these WFAA spots have been fantastic. Great at getting his name out there. I hear the ratings have improved.
But spots like this one seem like "the ideas that should have been left alone." I'm not sure its creating a fun relationship between Ron Corning and his co-anchor. In fact, it makes him seem more annoying and only helps highlight the fakeness that is local tv news. She's irked by him - but puts on a nice, big, fake smile once the cameras turn back on.
Thoughts?
But spots like this one seem like "the ideas that should have been left alone." I'm not sure its creating a fun relationship between Ron Corning and his co-anchor. In fact, it makes him seem more annoying and only helps highlight the fakeness that is local tv news. She's irked by him - but puts on a nice, big, fake smile once the cameras turn back on.
Thoughts?
Monday, December 19, 2011
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