One of the giants of voiceovers has died at the age of 68.
http://cbs2.com/local/LaFontaine.voiceover.died.2.808104.html
Check out this Geico ad, featuring Mr. LaFontaine:
I always wanted to write an "In a world..." promo and work with him. I'm sorry I'll never get the chance. My thoughts and prayers go out to his family.
Tuesday, September 2, 2008
Wednesday, August 27, 2008
Nice WBBM Promo
Check out the CBS O&O in Chicago. This is a slick new promo to introduce HD and their new downtown location.
Tuesday, August 26, 2008
ABC Campaign: Behind the Scenes
UPDATE: I've had to replace the link twice now -- not sure why it keeps getting removed. Check it out while you can!
Here is an interesting behind the scenes look at the new ABC Fall Season Premiere promos...
This is basically a promo piece for the promo piece... nice. If they did a promo piece on this promo piece - ABC might go back in time.
Here is an interesting behind the scenes look at the new ABC Fall Season Premiere promos...
This is basically a promo piece for the promo piece... nice. If they did a promo piece on this promo piece - ABC might go back in time.
Stand up to Cancer
Here's a nice, powerful spot featuring celebrities such as Tobey MaGuire, Christina Ricci, Susan Sarandon, Morgan Freeman, Mayor Bloomberg, Keanu Reeves, Lance Armstrong, Jodi Foster, John Williams and Sidney Poitier.
Monday, August 25, 2008
Debbie Phelps Spot
Here is an interesting, simple commercial featuring Michael Phelps' mom.
Makes me wonder - could you do something like this with one of your talent? Obviously it would be different - but the basics could still be there. Maybe its mom talking about how your chief meteorologist always loved weather as a kid. Maybe its a parent talking about how news was always in your main anchor's blood.
Depending on your brand - a simple message like this could really work to soften your talent and connect them to viewers in a way few spots could.
Thoughts? Anyone ever tried anything like this? Is this idea more naturally built to run near mother's day?
Makes me wonder - could you do something like this with one of your talent? Obviously it would be different - but the basics could still be there. Maybe its mom talking about how your chief meteorologist always loved weather as a kid. Maybe its a parent talking about how news was always in your main anchor's blood.
Depending on your brand - a simple message like this could really work to soften your talent and connect them to viewers in a way few spots could.
Thoughts? Anyone ever tried anything like this? Is this idea more naturally built to run near mother's day?
2008 ABC Image Campaign
ABC has a nice, creative promo for the new fall season. Fantastic visuals... check it out!
I can't get my anchors to show up for daily topicals - how the heck does ABC coordinate THIS???
:)
I can't get my anchors to show up for daily topicals - how the heck does ABC coordinate THIS???
:)
Friday, August 22, 2008
Mystery Solved!
There has been some question as to how WHO ended up doing a spot that was exactly like WBNS. Well, my sources at WBNS tell me its all legit. For lack of a better term - the spot has been syndicated.
As I've said before - I have no problems with this. Coming up with great spots can be difficult and if you can find a proven concept, why not negotiate the rights to use it?
WNBS, not surprisingly, is willing to syndicate it to others as well. As mentioned before - the "Hello" campaign from Gari Communications has been syndicated for years.
I'm just glad to find a station like WHO who(ha!) did it right. They actually had the courtesy of calling and negotiating the use. Most stations would just steal it - and I think that's just wrong. We've all stolen a turn of phrase or visual idea -- but it seems that entire concepts are being stolen all the time. Bad, very bad.
As I've said before - I have no problems with this. Coming up with great spots can be difficult and if you can find a proven concept, why not negotiate the rights to use it?
WNBS, not surprisingly, is willing to syndicate it to others as well. As mentioned before - the "Hello" campaign from Gari Communications has been syndicated for years.
I'm just glad to find a station like WHO who(ha!) did it right. They actually had the courtesy of calling and negotiating the use. Most stations would just steal it - and I think that's just wrong. We've all stolen a turn of phrase or visual idea -- but it seems that entire concepts are being stolen all the time. Bad, very bad.
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