The hostage situation continues... held captive by these spots and unfortunately, a huge breaking news event that started and ended my day.
Today, there was a massive 50-car pile-up on I-4. Our station kicked major butt, as we are the only station in town to have a chopper in the morning. Actually, every station uses Metro Traffic's chopper... but we use ours as well to cover breaking news. Today - it paid off big time.
So first thing this morning - I began working on POPs. We had everything to crow about - so I spent most of my day working on that.
I did spend about an hour working on the new morning campaign and cut together another A-roll of a spot where the anchors discuss their first/worst experiences on-air. These spots are either going to go over well or freak our news director out. They aren't "hard-hitting" but push personality, which isn't something we've done a lot of.
Hopefully tomorrow I can get farther on this project - but I fear another POP will take most of my day. Oh well... isn't TV fun?
2 comments:
I saw the footage of the pileup. Unbelievable. I'd love to see how you proofed that. It's always tricky when death is involved.
Did you ever post these spots? Would like to see how it played out not being "hard-hitting"
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