Remember back in the day when there where big giant pieces of wood and a team of men would climb a ladder and paste several printed sheets of paper on them? That's right kids... that's what they used to do in olden days!
But not anymore.
In Orlando, these things are popping up all over the city. Electronic billboards are the future and they have some pretty cool applications for television stations.
The Fox station in our city does daily topical billboards for sweeps. Some have been very compelling - some not so much. I'm not sure how it is helping ratings or if it is at all. I'd be curious to hear other people's experiences with these.
During the Florida primary - my station fed the billboard with live election results.
Another great idea is to do live doppler radar on the board. What a great way to not only serve your community during bad weather but to get your weather brand out there where people can use it right then and there.
I'd love to hear from other TV folk on potential applications for these boards.
Imagine. Billboards - making one heck of a comeback.
4 comments:
They're being banned all over the Twin Cities. The state or individual suburbs are calling them a distraction or driving hazard.
They're going up in my market. I think that posting election returns is a pretty neat idea. The possibilities for weather are obvious, but I never considered election info!
We have one in Orlando that just lights up I-4... many have called it a huge distraction.
It will be interesting to see what laws/rules come in to play with this fairly new technology.
They've been used in Cleveland for about 2 years now. Real effective for image branding, topical promotion can be trickier. The key is to use easily identifiable images, minimal type and prominent logo placement. Too many advertisers try to squeeze in way too much type. Each image is up for 8 seconds, so you've really got to make it easy for a driver to read.
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