A clever concept that's well-executed. I once got a letter from a viewer who had the same name as our chief meteorologist, telling us how people reacted to that--better tables at restaurants, etc. So we found two other guys in town with the same names as our other two weatherguys and invited them in to meet the real weather guys. It was a fun little campaign. Paul Greeley pgreeley98@aol.com
8 comments:
Now that was a good, fun, informative spot.
i agree with vic digital. nice, fun spot.
two questions:
wasn't this j-lo on the weather channel?
Isn't that worth a mention in on-air promos for a show in a good weather market?
I like it. Best spot I've seen in months.
I agree that the weather channel tie could be used in on-air promos - for credibility -- but don't think it should be in this spot at all.
One idea. One message. One great spot.
It make sense to leave out the Weathre Channel mention since, until recently, KTVT was co-branding their weather with The Weather Channel.
And yeah I can't spell... sorry!
I love it! What a fun way to introduce new talent while incorporating regular folks.
A clever concept that's well-executed. I once got a letter from a viewer who had the same name as our chief meteorologist, telling us how people reacted to that--better tables at restaurants, etc. So we found two other guys in town with the same names as our other two weatherguys and invited them in to meet the real weather guys. It was a fun little campaign.
Paul Greeley
pgreeley98@aol.com
Post a Comment