Our friend Paul Greeley has written a fantastic article for TVNEWSDAY.com on news image promotion. He cites WBZ as someone who does things right(which I completely agree) and outlines why a lot of stations get it wrong.
Check it out here and be sure to click through to the Firestone ad:
http://www.tvnewsday.com/articles/2008/08/19/daily.3/
Paul is a promotions professional who has more than 20 years experience in television promotion.
4 comments:
Is Paul still at KWTV? I see he's signing with a personal email address lately.
Scooterbucs, I am no longer working at KWTV. That's all I can say.
Paul Greeley
pgreeley98@aol.com
817-578-6324
Good article, but I get understand the allure of the Firestone spot.
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