Wednesday, November 19, 2008

WBZ Cell Phone Spot

Ok, now this is pretty funny. Again, not sure I'd make appointment television for this -- but a pretty memorable promo... better than the typical crap.

10 comments:

Anonymous said...

I love it.

Chris said...

NICE

Brian said...

How to turn Friday night crap into slightly less crap. I liked it!

promokat said...

It's a fun, creative promo, but I don't think it would get me to set aside time to see the story. This is one that the producer probably had a blast doing, but I just don't see how it could be affective considering the story seems pretty lame.

Anonymous said...

Out of curiosity, what's WBZ's demo? Same with WCCO...

I love their creative, my friends love it (we're in our 20s and 30s), but my 64 year old dad sees no value in their stories and promotion.

While there's nothing wrong with targeting a younger demo, the business impact is that my friends and I don't watch local news, my 64 year old dad does.

Anonymous said...

When did Brechtnian distancing effect become an acceptable way to sell local news? They need to cut down on the film school experiments if they want to survive.

Anonymous said...

Fun and Funny.
Well produced.
If I am ever called upon to produce a promo about cellphone etiquette, I hope I am able to produce something this creative.
Personally, I am never a fan of News talent being asked to do any "acting." However, David Wade does a really good job here.

To this issues:
1- This spot is a bit complex/confusing. I would definitely have to watch it a bunch of times at home before I understood the message. I would like to know how often this spot will air.
2- The tune-in info is on the spot for just one second!!! This is the whole point of the spot... to get people to watch on Friday!

Anonymous said...

Another instance where everyone in the promo dept is high-fiving each other, even though it probably doesn't translate to one more butt in front of the tv on Friday night.
Creative? Yes.
Story? No thanks.

Anonymous said...

I hear WBZ did pretty well Friday night.

Anonymous said...

In households:
Lead-in "Numbers" did a 6.6...
WBZ 11pm News did a 4.7.

WBZ had the top-rated lead-in and finished second at 11.

#1 at 11 in HH was WCVB (6.1), with a 5.4 lead-in.

In A25-54, WBZ was first at 2.9. WFXT was second at 2.1.