It's that time of year again. No wait, no it isn't!
It's sweeps -- but at the wrong time of year.
But for a good reason. No wait, no it isn't!
And so goes "March sweeps" -- moved here for the DTV switch that never happened.
So here are 2 sweeps promos from 2 of my favorite stations:
This one is from WBZ and features voice stud John Pleisse:
6 comments:
Diets and tolls, both universal subjects that interest everyone. Great promos, well-written.
These spots are hip without trying to be.
I love the CCO spot. Here's a news series promo that isn't over-produced, just really good copy delivered by talented 'talent', but edited with style. No great lighting, just kind of in a blog style-like she's talking right to me. Cute.
Same sort of blog style used in the WBZ spot (are these two stations sisters?). Again, good copy, not over-produced. One shot I really like even though it's subtle is the 2-shot of the reporter talking to the toll collector. So much better than a slow-mo stand up. This shot shows the reporter at work and implies he actaully had a conversation with the subject, not just interviewed him. Encourage your news shooter (are there still any left) to pick up shots like for your use in promos.
Paul Greeley
pgreeley98@aol.com
Totally off-topic, but man would I kill for a newsroom that's as dynamic-looking as WCCO's. I'm stuck with powder blue walls. Yuck!!!!
Was that a Girl Scouts Thin Mint cookie?
i heart our newsroom :-)
and promise not to EVER take it for granted again.
No, that looked like a Carmel Delight, or Samoa cookie from Girl Scouts. I loved the WCCO approach, but the WBZ seemed pretty standard, but I really liked the graphic look in it.
Interesting how 'BZ used similar graphics as the current NBC topical look. Just an observation.
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