Tuesday, June 2, 2009

KGW Breaking News Spot

An excellent use of sound - check out this spot from KGW in Portland:

6 comments:

Anonymous said...

Ya! I think local news is as exciting as all you do in the news business. Not! Come on, news is not as cool as we think it is.

Evil Monkey said...

It's a little too inside to resonate with viewers.

I like the text treatment though.

Anonymous said...

FAIL. It's all about the newsroom, INSTEAD of the viewer. Once again, this is an example of "not getting it."

This isn't the 90's anymore people. My guess is they've been listening to Magid.

Anonymous said...

The promo is from at least 3 years ago or more. It's not currently on TV.

Anonymous said...

Agreed. I like the look... but the message is about the station and not about the viewer.

Anonymous said...

This spot would make me hire the editor but not the producer.