the beauty lies in the simplicity. soft cell in a market where the nbc station is dropping it's 5 pm news. stories are indeed local/ny ... john lennon death... pope in nyc... "sully"/miracle on the hudson"... 9/11... foreclosures... McCartney Performing on Broadway... Giants Superbowl Parade etc!!! Very strong promo.
Awesome. I thought the copy was very good and the music perfect. I usually don't watch promos like this but this makes me stick around, and struck an emotional chord. Nice blend of the past and the present. I agree with anon2.
4 comments:
I'd love to hear more sound... Less "moments that change us" copy.
I'd especially like sound from the station's past... these stories felt very "national". Why not just watch CNN? Or the ABC affiliate?
It's a moving spot but one beauty shot of the anchors saying "Good evening" doesn't drive home the 'watch WCBS' message.
the beauty lies in the simplicity.
soft cell in a market where the nbc station is dropping it's 5 pm news. stories are indeed local/ny ... john lennon death... pope in nyc... "sully"/miracle on the hudson"... 9/11... foreclosures... McCartney Performing on Broadway... Giants Superbowl Parade etc!!! Very strong promo.
I agree with Anon 2. I get a sense of history AND urgency without getting all up in your face. This says "news leader" to me.(cliche, I know)
Awesome. I thought the copy was very good and the music perfect. I usually don't watch promos like this but this makes me stick around, and struck an emotional chord. Nice blend of the past and the present. I agree with anon2.
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