Alright folks. This is just me talking here... but I think alot of you will agree!!
Beginning today - if your station gets an iPhone app - please try and come up with a more clever way of promoting it. "There's an app for that" is getting way old - especially how this announcer says it!
5 comments:
Nothing in that spot made me want the app.
Then again, nothing in the app makes me want the app.
It amazes me how many terrible voiceover artists are out there these days. Even worse, the promo producer who let a read like that slide and thought it actually sounded good. *cringe*
That's Al Vanik doing the VO. He had a few speech issues when he worked for us a few years back. Unfortunately, it sounds like he’s still having trouble with some words.
This is in my home market. WSAZ is so far ahead of the competition that they can get away with a lot more. Hell, they still pull 40 shares at 6 p.m. So even though this promo's execution is poor, it's superseded by the region's incredibly strong loyalty to the station.
I wish someone out there would do a app spot that doesn't look like an Mac spot. We're promo damn it, lets be creative.
Lighting on this one was also weak.
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