Check out this clever approach to digital TV readiness:
And these are cute spots with an "I missed the news" theme.
These guys worked with a company out of Oklahoma City to do the production. Skyline Productions:
http://skylinemediainc.com
1 comment:
It's obvious there was an outside production company involved. It takes a lot of time and effort to get spots looking that nice. That being said, most of the spots fell flat for me. The Poltergeist spoof was excellent, but the "I missed the news" spots were pretty vanilla and predictable. Anchors stepping into the acting role is generally brutal and this was no exception.
I did like the church spot, however, and the goofy girl (who's obviously the only real actor) did a nice job. I wish we had the resources to call in an agency to produce our spots.
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