Tuesday, November 17, 2009

WCCO: Pressure for Perfect Kids

Here's another great promo from Erica at WCCO. My fav part is the winking! These are two of their anchors - who just happen to be married to each other. Fun spot!


4 comments:

Anonymous said...

A lot of synced-up blinking in that spot. Check out the little girl's blink with the music at the end.

Coincidence or some nice editing? Either way, I like this.

ericamayer said...

I did the sync-ing in the edit. Had them blink a lot during the shoot, hoping I could find music/sfx to make it work.
Thx for the compliment :-) I'm lucky to work with anchors who are such good sports and trust me.

Jason said...

Nice creative, but is it going to drive me to tune in? No.

Anchors as self-prescribed experts, especially in raising kids, seems weird to me, based on this and other spots with these anchors.

Are you doing news or self-help tips? Leave the latter to Oprah.

Anonymous said...

Love the idea and it looks great. Not sure if I'm sold on why I should tune in, and why these parents (anchors) know best. Maybe I needed more angst from the kids.