Tuesday, June 22, 2010

Dark Alleys... Really?

UPDATE:  The video below has been made private.  

Somehow... we haven't moved past using dark alleys for promos.

I found my old reel the other day and popped it in.  It still had a spot from several years ago that featured... you guessed it... dark alleys(and a smoke machine!!!).  Even though the spot is shot on film and looks cool... I'm retiring it. 

I get why its so compelling to use... but I'd challenge more stations to find a new visual.  

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