The convertible car spot was awesome and the "wash me" spot was very nice. The others were not as strong and a little more forced. But a very strong campaign, just wonder why they only focus on the one meteorologist. If he's as strong in the market as I believe he is, why not use him in promos to strengthen the rest of the team and other newscasts?
Funny, I actually just pitched a similar spot to the convertible one to my CSD the other day!
I thought the spots were nicely shot & they actually had pretty good actors. The sneezing one was a little weird, though.
The IDs didn't do it for me. I think the graphics were nice, but I have a problem the recent trend of not showing your product. When was the last time you saw a car commercial that didn't show you the car? Why do a spot about a weatherman you never see? Show me what you're selling! Maybe I'm just old-school!
3 comments:
The convertible car spot was awesome and the "wash me" spot was very nice. The others were not as strong and a little more forced. But a very strong campaign, just wonder why they only focus on the one meteorologist. If he's as strong in the market as I believe he is, why not use him in promos to strengthen the rest of the team and other newscasts?
Funny, I actually just pitched a similar spot to the convertible one to my CSD the other day!
I thought the spots were nicely shot & they actually had pretty good actors. The sneezing one was a little weird, though.
The IDs didn't do it for me. I think the graphics were nice, but I have a problem the recent trend of not showing your product. When was the last time you saw a car commercial that didn't show you the car? Why do a spot about a weatherman you never see? Show me what you're selling! Maybe I'm just old-school!
I liked the main spots. Great quality, actors and concepts.
Not a fan of the ID's though.
Post a Comment