The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at donsjr@hotmail.com
Tuesday, July 13, 2010
WBZ: We're Listening
New image spots from WBZ in Boston:
5 comments:
Anonymous
said...
Since they're posted back to back, I can't help but compare the WBZ and WNBC spots. I have to say these spots beat the crap out of the WNBC spots in terms of relating to the viewers. If these were competing stations, and I realize they are not, I would choose WBZ every time.
"Stay Curious" was a viewer-centric, simple message that reflected the sentiments, passions, and intelligence of their audience.
Now they're going backwards and focusing on themselves with "We're Listening". Really? Are WHDH and the other competitors really not "listening"?
Plus, how often does BZ go on the street and ask viewers what they think? Even if they do, the promo offers no depth or substance of opinion. It's just some guy ranting about parking and traffic.
Also, the spot pretty much ignores the web and social media. How can you do a "We're Listening" campaign without showcasing the web or POPing news clips where you are, in fact, listening?
I love WBZ but this campaign seems like a step backwards. I'd hate to see one of the few more progressive news brands fall victim to "it's-all-about-us" marketing. That mentality hurts local news more than it helps.
I agree with the third comment, this isn't their best. It doesn't really say much (no substance). Too often WBZ and WCCO get passes from all of us in the promotion community. I don't think we watch their stuff with a critical eye because their promos are usually very good. Why did the well done "Vortex" promo below get negative feedback and these get thumbs up. "Vortex" compelling and had a reason to watch, these are just anchors standing around the city looking pretty. I bet if these spots came from some mid-size market we rarely get to see, no one would actually sing their praises. I love much of what BZ and CCO do, they have great creative, but aren't perfect. Why are they treated like they can do no wrong?
5 comments:
Since they're posted back to back, I can't help but compare the WBZ and WNBC spots. I have to say these spots beat the crap out of the WNBC spots in terms of relating to the viewers. If these were competing stations, and I realize they are not, I would choose WBZ every time.
I love when you watch a great spot and you go...Darn so simple why didn't I think of that.
Not sure I like it.
"Stay Curious" was a viewer-centric, simple message that reflected the sentiments, passions, and intelligence of their audience.
Now they're going backwards and focusing on themselves with "We're Listening". Really? Are WHDH and the other competitors really not "listening"?
Plus, how often does BZ go on the street and ask viewers what they think? Even if they do, the promo offers no depth or substance of opinion. It's just some guy ranting about parking and traffic.
Also, the spot pretty much ignores the web and social media. How can you do a "We're Listening" campaign without showcasing the web or POPing news clips where you are, in fact, listening?
I love WBZ but this campaign seems like a step backwards. I'd hate to see one of the few more progressive news brands fall victim to "it's-all-about-us" marketing. That mentality hurts local news more than it helps.
I agree with the third comment, this isn't their best. It doesn't really say much (no substance). Too often WBZ and WCCO get passes from all of us in the promotion community. I don't think we watch their stuff with a critical eye because their promos are usually very good. Why did the well done "Vortex" promo below get negative feedback and these get thumbs up. "Vortex" compelling and had a reason to watch, these are just anchors standing around the city looking pretty.
I bet if these spots came from some mid-size market we rarely get to see, no one would actually sing their praises.
I love much of what BZ and CCO do, they have great creative, but aren't perfect. Why are they treated like they can do no wrong?
Because they're more creative than many other promo shops and other creative people recognize that?
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