Wednesday, September 15, 2010

Joe TV

Tribune is shaking things up in Seattle.  Check out these promos for "JoeTV"...














5 comments:

Paul said...

Loved the last one. The others so-so...

Anonymous said...

i agree with Paul
the last one was good, the others not so much.

Anonymous said...

The spots are ok but I like the big picture concept of rebranding their syndicated product "Joe TV".

It's a perfect name for a male-audience station. Reminds me of what local radio does to appeal to a particular demo.

We could steal the concept for TV. Maybe local TV stations with 90s shows could rebrand as "GenX TV" and craft promos in a very 90s fashion. For fun, run some "retro-mercials" and IDs from that era, and you'd probably build a pretty loyal audience.

Anonymous said...

Most stations already do the retro-90s thing. Ba-dum-bum.

Anonymous said...

It's all still a hell of a lot better brand than Tribune sibling WCCT (formerly WTXX) in Hartford, CT.

http://www.youtube.com/watch?v=q99b_mfQIgI