The spots are ok but I like the big picture concept of rebranding their syndicated product "Joe TV".
It's a perfect name for a male-audience station. Reminds me of what local radio does to appeal to a particular demo.
We could steal the concept for TV. Maybe local TV stations with 90s shows could rebrand as "GenX TV" and craft promos in a very 90s fashion. For fun, run some "retro-mercials" and IDs from that era, and you'd probably build a pretty loyal audience.
5 comments:
Loved the last one. The others so-so...
i agree with Paul
the last one was good, the others not so much.
The spots are ok but I like the big picture concept of rebranding their syndicated product "Joe TV".
It's a perfect name for a male-audience station. Reminds me of what local radio does to appeal to a particular demo.
We could steal the concept for TV. Maybe local TV stations with 90s shows could rebrand as "GenX TV" and craft promos in a very 90s fashion. For fun, run some "retro-mercials" and IDs from that era, and you'd probably build a pretty loyal audience.
Most stations already do the retro-90s thing. Ba-dum-bum.
It's all still a hell of a lot better brand than Tribune sibling WCCT (formerly WTXX) in Hartford, CT.
http://www.youtube.com/watch?v=q99b_mfQIgI
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