Monday, October 3, 2011

WFAA Mornings...err... Corning.


Anonymous said...

Someone will inevitably say, why would you position your news anchor as the butt of a joke, etc, etc.?

I'm thinking that comes from the mindset that anchor people are perceived as superior and authoritative. Well viewers don't think so. At least they're giving the new guy some personality.

Evil Monkey said...

I like this campaign. One of the better anchor intros I've seen. They're doing a good job at positioning him as real and likeable, and those might be more important traits in an anchor than authoritative.