The best(and sometimes the worst) promos around! Have something you'd like to share? Email me at firstname.lastname@example.org
Someone will inevitably say, why would you position your news anchor as the butt of a joke, etc, etc.?I'm thinking that comes from the mindset that anchor people are perceived as superior and authoritative. Well viewers don't think so. At least they're giving the new guy some personality.
I like this campaign. One of the better anchor intros I've seen. They're doing a good job at positioning him as real and likeable, and those might be more important traits in an anchor than authoritative.
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