One of my favorite forms of advertising is a commercial that tells a story. It allows the spot to evoke emotion and play out the drama - beginning, middle and satisfying end.
This long-form spot from Chevy has great little nuances to it that just work. It chronicles a son who goes on a search for his dad's long-lost Impala.
3 comments:
I teared up a little. Guess i fit that demo. LOL
Me too. My first car was a '66 Impala convertible.
For anyone who doesn't get the "Chevy Runs Deep" tagline, they need to watch this.
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