Wednesday, November 30, 2011

Chevy Runs Deep

One of my favorite forms of advertising is a commercial that tells a story.  It allows the spot to evoke emotion and play out the drama - beginning, middle and satisfying end.

This long-form spot from Chevy has great little nuances to it that just work.  It chronicles a son who goes on a search for his dad's long-lost Impala. 


Rob Anderson said...

I teared up a little. Guess i fit that demo. LOL

Evil Monkey said...

Me too. My first car was a '66 Impala convertible.

Mark Ross said...

For anyone who doesn't get the "Chevy Runs Deep" tagline, they need to watch this.