WTHR is notoriously awesome. That said, they're so awesome I'd consider a new image/topical voice. It's an oversell of something that doesn't need that much power and force to sell. The stories sell themselves through effective promotion, but that voice pushes too hard in my opinion.
2 comments:
Now that News department goes out and gets some good stories. I'd kill to have two big gets like that in one book.
Nice job.
WTHR is notoriously awesome. That said, they're so awesome I'd consider a new image/topical voice. It's an oversell of something that doesn't need that much power and force to sell. The stories sell themselves through effective promotion, but that voice pushes too hard in my opinion.
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