Wednesday, January 4, 2012

KING 5: The Yellow Jackets

Sometimes - all you need is a hook.

Forgive me if this is an older campaign, I just stumbled across it.

KING 5 has developed a fun hook for their weather coverage. When its bad out - the yellow jackets come out. Simple. Something for people to remember.

And in a world of "my doppler is bigger than your doppler"/"every station seems to be about the same"... I love the simplicity of a bright rain jacket giving viewers something to latch on to. And perfect for Seattle!

Here are a few examples:

The signature color and the jackets are also found in their otherwise B&W image campaign from a year or two ago:


Brian said...

Apparently KING just won a couple awards for this campaign. So simple, yet so effective!

Jerry said...

who was the voice on the B&W image spot? Sounds like actor Tom Skerrit.

Anonymous said...

Ha...that was my only comment on the 2011 spot...the way the VO guy says 'King 5 News' ...sounds like Ron Burgundy...'great Oden's's King 5 Nooooooze.' lol A little over the top, but but good spots nonetheless.

Anonymous said...

That was indeed Tom Skeritt voicing those spots.