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Great spot. Great concept, well-executed. Paul Greeleypgreeley98@aol.com
How long was this? It seemed to drag, and the flow seemed a bit off.
I agree the spot is well executed, but my question is why?Why target a demo that more than likely doesn't own an iPad or understand how to use one. Does using 'grandma' inspire the 20-30 somethings who are deeply engaged in tablets, apps, etc. to go out and download it?Or was the attempt to do something just quirky enough that you might get a little buzz?Just curious.PS. I did get a little chuckle during that "It was messed up" line on a re-watch. Cute.
This could have been a great :15 or :20. Lop off the first ten seconds and see if that doesn't make you message much clearer.. Right after the kids gets up.
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