Friday, February 17, 2012

KENS 5 "MyPad" App

So easy - grandma can use it:

5 comments:

Anonymous said...

Great spot. Great concept, well-executed.
Paul Greeley
pgreeley98@aol.com

Anonymous said...

Great spot. Great concept, well-executed.
Paul Greeley
pgreeley98@aol.com

Anonymous said...

How long was this? It seemed to drag, and the flow seemed a bit off.

Paul said...

I agree the spot is well executed, but my question is why?

Why target a demo that more than likely doesn't own an iPad or understand how to use one.

Does using 'grandma' inspire the 20-30 somethings who are deeply engaged in tablets, apps, etc. to go out and download it?

Or was the attempt to do something just quirky enough that you might get a little buzz?

Just curious.

PS. I did get a little chuckle during that "It was messed up" line on a re-watch. Cute.

Anonymous said...

This could have been a great :15 or :20. Lop off the first ten seconds and see if that doesn't make you message much clearer.. Right after the kids gets up.