This is a video from Minneapolis that explains their social media strategy for their comedies.
Kinda interesting - The female they interview seems engaged and definitely "on brand", while the guy seems stiff and a little hard to watch. (sorry dude if you read this!)
What is your station's social media strategy? Do you have staff enough to do anything like this?
4 comments:
I at first thought the guy was playing a character in a fake promo. But then I realized that was just him. Oops. The girl was engaged.
This particular idea works better for entertainment programming than news. The hard part with news is always trying to be neutral and balanced, and with that, it's tougher to create the kind of web personalities this video and many social media marketers encourage.
For the love of Pete, can we stop referring to this as emerging media? It was emerging 6 years ago, now you're playing catch up....
Thanks for the feedback.
I always come off as a guy in a fake promo. It's my natural insincerity.
Twitter and Facebook aren't emerging media. Second screen interaction during broadcasts is.
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