Thursday, October 11, 2012

Welcome back Howard

From FOX 29 Philly:

The goal of this spot was to reintroduce Howard Eskin ( to the Philly market. Eskin helped launch FOX station WTXF-TV’s Ten O’clock News from 1986 to 1991. He would become amongst the first full time sports-talk radio talk show hosts in the United States. His return to FOX 29 Philly gave us a great opportunity to create a promo that you just don’t get to make often these days.

Our vision/goal was to create a spot that reflected who Howard is in a way that portrayed his history, as well as contemporary accomplishments. We wanted something edgy without spoiling the screen with too many graphics. Strong photography and good storytelling can go a long way…Thank you for watching. Please share your thoughts.

1 comment:

Anonymous said...

It's very nice visually. Very nice to see DSLR cropping up in promos across the country.

I think the audio is the one thing keeping it back. The music doesn't really evolve, move, or resolve. Same with his voice at the end... He didn't have any closure to his voice at the end. I think if the audio was just a tad more dynamic, the spot would be a home run (at least to someone outside the market who doesn't know who Howard Eskin is).

Overall, great work! Always have liked Fox 29's spots over the years.