It comes across to me as insincere. As though people sit around talking about breaking news in the real world. Not sure "joe" viewer cares what your experiences were. Tell me about things that I can use...things that matter to ME. I (aka: the viewer) don't care how cool you were when that breaking news went down.
great production value. But I found myself getting more and more creeped out the longer the spot wore on...I'm not sure I'd be bragging that my chopper was there to show everyone the horrific carnage before emergency crews could get there...just something icky about these..and the shot of the burning train placed on a pedestal in the foreground of one of the shots...just...ick. I'm sure they were designed to show the human side of their talent through storytelling...but I'm not sure it comes across that way...and I normally love their work.
These are so fake and generic, KABC has reproduced this spot for over 20 years. The same copy and concept. I will give it to them they sure know how to spend a lot of money on good-looking image. It looks good, I just lose the message. We know breaking news happens in an instant and it's fast and you're #1. But, why tell me how??? Give me the guts. Go past the generic. get into why news matters, not just quick cuts of murder or chaos. Why does a viewer really watch? And what makes you different? Every station has breaking news? I would of done these spots all with Marc Brown narrating from the scene, real-life. No more Hollywood decorations with fake lighting and people who don't work there walking in the background. C'mon it's 2013!
5 comments:
I love these spots! The sound design was perfect. So simple and so effective.
It comes across to me as insincere. As though people sit around talking about breaking news in the real world. Not sure "joe" viewer cares what your experiences were. Tell me about things that I can use...things that matter to ME. I (aka: the viewer) don't care how cool you were when that breaking news went down.
who gets :60 avails?
great simple sound design, but is it ok to throw slick marketing over tragic events for image?
great production value. But I found myself getting more and more creeped out the longer the spot wore on...I'm not sure I'd be bragging that my chopper was there to show everyone the horrific carnage before emergency crews could get there...just something icky about these..and the shot of the burning train placed on a pedestal in the foreground of one of the shots...just...ick. I'm sure they were designed to show the human side of their talent through storytelling...but I'm not sure it comes across that way...and I normally love their work.
These are so fake and generic, KABC has reproduced this spot for over 20 years. The same copy and concept. I will give it to them they sure know how to spend a lot of money on good-looking image. It looks good, I just lose the message. We know breaking news happens in an instant and it's fast and you're #1. But, why tell me how??? Give me the guts. Go past the generic. get into why news matters, not just quick cuts of murder or chaos. Why does a viewer really watch? And what makes you different? Every station has breaking news? I would of done these spots all with Marc Brown narrating from the scene, real-life. No more Hollywood decorations with fake lighting and people who don't work there walking in the background. C'mon it's 2013!
Post a Comment