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Nicely shot and edited, but there's a lot of cliche lines and, quite frankly, bad acting in these spots.
Production is great. I just really hope they did the research that shows this market eats this stuff up. My guess?... They do not.
From a production standpoint, it's great. The trouble spot is most people on TV are their best when they're being their authentic selves, not living up to a script laden with cliches. A better spot would have included the same production and asked the talent to talk about why they do this job. Just give them the assignment. Think about why you do this, why it matters, and come to the shoot and talk to me for 90 seconds on that. After enough takes you'll have gems to piece it together with. And they'll all be unique and interesting. Their actual 'own words'.
Looks a bit familiar to these KNTV spots made a while back. Plus "Holding the Powerful Accountable" has been KNTV's Investigative Unit tagline for over a year. http://www.youtube.com/watch?v=iGDAZl8VBQE&feature=share&list=PLD9118110195C694Dhttp://www.youtube.com/watch?v=pUFOkhxFxT8&feature=share&list=PLD9118110195C694D
"Holding the powerful accountable" has been a line used nationally for several years.
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