Every Monday on TVNEWSCHECK.COM, I’ll be writing a weekly column called, Market Share. The column will focus on local TV news marketing and I’m hoping it’ll be a must read for those involved in local TV news and its marketing.
Check out this week’s article here:
Viewers testify to WFTV’s News Prowess
Each week, Market Share will focus on the challenges and successes local TV stations experience in their markets. You’ll see links to marketing examples from stations around the country representing markets large and small.
You’ll hear from local TV station executives and writer/producers about the competitive situation they face in their market and how the creative they made is designed to influence viewers, change their perspective.
The articles will be honest and positive, with thoughtful analysis and insight.
I encourage you to use the comment section to add your thoughts about the work profiled or to suggest ideas for future articles.
If there’s something you’d like to share that’s going on at your station or in your market, I’d like to hear about it. We’re looking for success stories, creative campaigns, new techniques in advertising and marketing campaigns designed to recruit new viewers to your news. Whatever you can and want to share.
If you’ve got any questions, please contact me.