11Alive in Atlanta has just launched this new spot featuring Andrew Young - the former Mayor of Atlanta, who was a leader in civil rights. He was a very close friend of Dr. Martin Luther King Jr. and was with him at the time of his death.
The producer told me: "The focus with this relaunch campaign is to
identify with the core of audience of Atlanta. Rather than show our
anchors; or talk about ourselves, we wanted to acknowledge the people of
Atlanta are what matter most, and it is their stories of hope that make
Atlanta what it is."
11Alive Together: Andrew Young from J.R. VanWassenhove on Vimeo.