Wednesday, July 24, 2013

Sponsored Promos

Check out these promos.  It's a "Make the Switch" campaign. 

They teamed up with Pepsi - who is also doing a switch campaign. 

Question is - what do you think?  Does having a sponsor tie-in work?  Is it strong enough in these spots?  Does it cheapen or confuse the news image message?


Anonymous said...


Should have held out for better on camera talent. It's summer, go post up in a popular outdoor location and find someone who speaks with enthusiasm.

The sponsor didn't really add anything or offend. At least the sales staff is making some cash off these.

Chris Kittinger said...

I like the thought of these spots and think they were well done. They would play well in my market.