WDRB recently produced a series of spots highlighting why they're better than the competition.
The first spot below is fairly odd -- they say they ditched "breaking news" because it was a gimmick and a marketing ploy.
"We know you're smarter than that," the on-camera talent says.
They then proceed to show you a man dressed up in a fox costume labeled "Snow Fox", their weather mascot... you know... a gimmick.
Oh the irony.
Here are a couple more: