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Now see this goes to show you that you don't need a bunch of fancy graphics to make a connecting spot.
Yeah, but-- who did id? Who is "First Warn" and why is there no station logo?
"First Warn" is our weather brand in Rockford, and runs on 4 different tv stations and a handful of radio stations as well. We do news on 3 stations under the "Eyewitness News" brand, and have one Facebook page for news; this spot is the "Facebook" version without any station-specific logos. We're trying to raise both our news and weather brands to be independent of any station, similar to how Doritos ads don't always contain a Walmart logo etc.
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