Thursday, February 27, 2014

Winter Breakup

This spot says what many are feeling this winter:


Anonymous said...

Now see this goes to show you that you don't need a bunch of fancy graphics to make a connecting spot.

Anonymous said...

Yeah, but-- who did id? Who is "First Warn" and why is there no station logo?

Aaron Rice said...

"First Warn" is our weather brand in Rockford, and runs on 4 different tv stations and a handful of radio stations as well. We do news on 3 stations under the "Eyewitness News" brand, and have one Facebook page for news; this spot is the "Facebook" version without any station-specific logos. We're trying to raise both our news and weather brands to be independent of any station, similar to how Doritos ads don't always contain a Walmart logo etc.