Monday, February 17, 2014

WXIA: Holding the Powerful Accountable

The unique music from this spot was produced by Stephen Arnold Music. 

The original song is "16 Tons" by Tennessee Ernie Ford.





7 comments:

Anonymous said...

I'm sort of perplexed with this one. An interesting tact, but it has a real divisive feel, pitting social classes and even race against each other.

Maybe that's the point, but I can only think it gives me a real negative feeling about Atlanta and life in general.

Not too mention it doesn't really say anything about how they hold anybody accountable, but that's not my main issue with the spot.

It just feels... off.

Anonymous said...

I do agree with the above comment about the race issue. It gives me a feeling that the white man is trying to cheat the poor black man and 11Alive is going to crack down on it. Is that your message 11Alive? If so then you got it right. Its down right racist.

Anonymous said...

Racism doesn't come to mind at all. The "Don't go at it alone" is a little strange to me. But I dig it...the music cut...the shots...the style.

nik thompson said...

This is a great spot, a group of co workers and I watched this and couldn't stop talking about everything that is right about it. NO, you weren't setting out to appeal to everyone, but you got the people you were trying to. This is emotional, not stereo instructions... "We've got a team, we work for you, we investigate, buy our product" there you go, that was everyone else's script. Great spot

J.R. VanWassenhove said...

Hothaus + Larry Watzman = Magic.

Anonymous said...

a lot of money to promote a cliche.

Anonymous said...

It feels like an ad for a law firm.