Saturday, September 27, 2014

NBC Bay Area: We Investigate

This is the new image campaign for their brand "We Investigate"

1 comment:

Paul Greeley said...

Pretty simple yet powerful. Just talk to the people who do the investigations. Let them say what they do in their own words. No fancy graphics, no high end over-the-top production. Every TV station in the land can, and perhaps should, do spots just like this. It's honest, straight-forward, believable, convincing.
Paul Greeley