Tuesday, March 17, 2015

KNBC Chopper Promo

What's better than having a news chopper?  Having TWO news choppers!

For LA -- it looks like it may be a nice differentiator.



Oops. I accidentally hit delete instead of publish on this comment from Jon:

Normally I find it silly to promote technology. Especially, "Oh look, we have a chopper!" (see the solar brothers 'choppa four' routine: https://www.youtube.com/watch?v=Ij5Y4A0mR5w)

But in this case I think they explain the reasoning behind it well. Emphasizing the distance and the huge coverage area. It's actually more than, "Look! We have a helicopter!"

Anonymous said...

I like the spots..and believe 2 choppers are a legitimate competitive advantage…but I'm reminded of this bit from the Sklar Brothers…lol


Jason said...

Still a huge fan of the graphic look they've been employing in recent spots. Tidy. Sharp.