Wednesday, February 17, 2016

Women Can...

From WBTV, an interesting sweeps spot:


6 comments:

Anonymous said...

paypal called they want their promo back

https://www.youtube.com/watch?v=1dF9t_xQGks


Anonymous said...

how did you license all those images for commercial - must have cost a fortune. ???

Anonymous said...

Really great until the anchor copy. Two women.... way too vague, in a big way.

Anonymous said...

ouch....to the Paypal comment, but that is pretty close to a carbon copy. Except for the terrible talent copy.

Anonymous said...

I was wondering about licensing as well. I looked into historical images from Corbis for an image promo. My spot was tightly cut like this one, about 3 images every 2 seconds. The price was $1500 per image - I had to revise my idea to use historical footage that we had shot. Luckily we had worked with a city library to digitize our film stock years earlier.

Anonymous said...

Why do we shoot our talent from the side when the copy directly addresses the viewer? This producer is not the only offender...Quick cutaways are one thing, but they hung on the side shot forever...even when she said, "...I'll tell you..." Who is she telling? The person behind the camera? Takes the viewer out of it.

I like the concept otherwise, and you could have used the same copy while avoiding the PayPal ripoff. Inspiration is one thing...that's flat out stealing.