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The execution is nice, but the idea seems outdated. Like something from 5-6 years ago when apps were just coming out.
Sure. 5 to 6 years ago... ALL stations had streamed newscasts. Right? Um, no. Hardly. This is a much better take than a typical news app spot. You'd prefer flashy 3D graphics flying all over the screen?
Kinda have to agree. This is outdated. I get the idea but tv or media on your phone is so mainstream. This just has no respect for the end user. Id rather see the product in use showing the consumer benefit. Not just flashy graphics.
Really, I don't have to take my TV with me?! I'm blown away by this amazing new concept! I suppose next you'll tell me I can get the weather forecast online too!
Full Disclosure - I worked in KTVU's Creative Services department for 4 years before moving on.If you think you're going to make a rational argument about viewer benefit in a :15 spot, and people are going to be swayed by your articulate message then immediately download your app - you are living on another planet. This spot gets your attention, and is just memorable enough so that when you are in a position to need the product it will be the first you think of. It doesn't hurt that it's tied to a station with a strong legacy brand.We can argue about if the message was perfectly on target all you want, or if some of the humor was appropriate, but I guarantee this spot is better than the mobile app spot your station is running right now. It's definitely better than mine.Good job!
I have to agree. Out of date idea. Plus the spot dies 3 sec. in when you go to just music (or the lack there of). You need to punch the music or nat sound way up because it just seems to go blank. However since you didn't do the same old iPhone spinning around I'll give you credit!
After reading through the comments, it's comically funny how obvious the over-the-top "anonymous" posts are simply personal attacks... and not based on the excellent work presented. Hardly worth the vitriol (and similarly worded) posts. Especially when you look at the IP Addresses and subnets of those posts. Really embarrassing when this kind of immaturity pops up from our peers. I say, nice job KTVU. Good for going different in a generally generic category of promotion.
I'm all for doing something different. Sometimes different works, sometimes it doesn't. They're nicely shot, but in my opinion, the message feels dated and the humor falls flat. Just my two cents.
This totally misses the market. KTVU is in the Bay Area, you know...home of Silicon Valley. A good chunk of the market doesn't even have TVs. It's patronizing to the most tech savvy audience in America.
This is a place to show your work to get an honest opinion. Don't get mad when someone gets honest, Unbent. The guys who shot it did an amazing job!! It just falls short from a marketing standpoint. No big deal!
I'm a bit confused. These spots are set up like they're pushing live streaming on the app, but was the overall messaging changed last-minute? A slight tweak in copy would make a world of difference.
See? We listen... Thanks, final 'Anonymous'. You were correct, and we fixed 'em.
I do agree with the outdated idea. One of my pet peeves with news is that they explain everyday common things that most people will know... i.e. "sending an electronic mail through the series of tubes, also known as email, will allow people to communicate...". Granted that is an exaggeration, but I see stuff like that all the time. So that's what gets me in these spots. I love the creative. I love the image, but i feel it's very patronizing. I think there's an idea here, it just needs to be explored more. Maybe playing off the difficulty of taking the news with you in the sense of having all the news talent there with you... crowded in the car or train, stuck in a bathroom stall, etc. Just spitballing. Now that I think about it, even the TV can work, its the end tag presentation that needs changing. Playing off of that and ease of having the newscast with you wherever you go versus "hey there is this better way now that's been going on and commonplace for years"
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