Monday, October 10, 2016

It's Called "Promo Gold"

WFTV in Orlando posted this promo featuring the best promo line you'll ever get for a weather POP:

"Channel 9 saved my life."

Here's their spot -

Hurricane Matthew POP “Thank You” D from WFTV/WRDQ Creative on Vimeo.


Anonymous said...

The only thing I would like to have seen is her saying the line on camera. I think it would add another layer of emotional value to the spot.


I agree. There must have been a good reason to not use the best line on camera.